Mobile Website or Mobile App, which one to choose?

There are countless people who don't understand the different between a mobile website and mobile application. No matter which medium you are on; you can boost your business sales by rightly using either of them. However, the question always arises, which is best for your business's presence in the virtual world? The question becomes more pivotal, especially when smartphones are being sold in record numbers?

Mobile Website?

Just like the desktop version of the website, mobile websites tailor the content to show everything clear cut without losing anything important. It's also known as responsive websites that are designed seeing the small screen sizes and the content is adjusted so message remains clear.

Mobile Application?

Unlike mobile websites, mobile applications have to be downloaded to buy things from the business. It's typically downloaded from online stores like Android, iOS, and Windows etc.

So which one is better for your business?

While every business has different needs, it’s hard to say which one fits the best. However, mobile applications have an advantage over mobile websites at any day. Being downloaded, it gives businesses an edge to send notification as a reminder about new products or news regarding business etc. Hence, it increases sales and brings traffic at the end of the day.

Mobile websites are costly as SEO campaigns get time-consuming while focusing on desktop and mobile version of a website. Moreover, Google recommends having responsive web design, instead of having a separate mobile website with different URL and content. It brings confusion among visitors, too.

Conclusion-

Mobile apps are always an advantage in terms of business growth. By the 2016 end, 2 Billion smartphones will be sold in total, so it’s easy to figure in which court has the ball.

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